Its our.in | India's Pride

In 2026, short .IN domains have moved far beyond being attractive web addresses. They are increasingly recognised as scarce, high value digital assets that combine branding power, operational efficiency, and long term relevance in India’s rapidly expanding digital economy. As competition for attention, trust, and memorability intensifies, founders, enterprises, and investors are converging on the same conclusion. Short domains are …

For years, .COM was considered the default choice for startups worldwide. That assumption is rapidly changing. In 2026, a growing number of Indian startups are deliberately choosing .IN over .COM as their primary domain. This shift is not emotional or patriotic. It is practical, strategic, and driven by how modern businesses are built and scaled in India. .IN vs .COM …

One of the most common questions Indian founders ask before choosing a domain is simple but critical. Will using a .IN domain negatively affect my fundraising or company valuation In 2026, the short answer is no.The longer and more useful answer lies in understanding how investors actually think. What Investors Really Evaluate Professional investors do not value companies based on …

For many years, the .IN domain was viewed purely as India’s country code. That perception is now outdated. In 2026, the more relevant question is not whether .IN is a country domain, but how it functions in a global digital economy. This article explains what .IN technically is, how it is used today, and why it has evolved into a …

The .IN domain is India’s digital identity on the global internet. Understanding who controls it and how it is governed is essential for startups enterprises policymakers and investors who rely on .IN for trust and growth. This article provides a clear end to end overview of who controls .IN, how decisions are made, and how India’s domain governance fits into …

The .IN domain extension reflects the story of India’s internet journey itself. From early academic networks in the late 1980s to a globally respected digital economy today, .IN has evolved from a technical identifier into a powerful national and commercial symbol. This article traces the complete history of the .IN domain from its origins to its role in today’s internet. …

As India accelerates toward becoming a multi trillion dollar digital economy, the .IN domain is no longer just a country code. In 2026, it has become a strategic business asset for Indian startups, MSMEs, enterprises, and global companies targeting the Indian market. This article explains what a .IN domain is, how it works, and why it plays a critical role …

There is growing discussion around whether the .IN domain extension is weaker than others and whether tightening its policies would meaningfully reduce phishing and cyber fraud. This narrative is emotionally appealing but technically flawed. The truth is uncomfortable yet clear. Phishing does not target extensions. It targets people. This article explains why focusing narrowly on .IN reforms will not stop …

Premium .IN Domain Auctions Are Live at DaaZ A Rare Opportunity for Startups Brands and Domain Investors In the digital world, a domain name is no longer just a web address. It is a long term digital asset that defines brand credibility, authority, and trust. Right now, several high quality premium .IN domain names are available through live auctions on …

DaaZ, an independent domain name marketplace, has announced a Republic Day Special Auction dedicated exclusively to .IN and .CO.IN domain names. The auction is designed to highlight high quality, end user focused inventory rather than reseller driven listings. The event will run for ten days and is scheduled to begin immediately after the conclusion of DaaZ’s currently running auction ( …