Its our.in | India's Pride

Lessons from 10 Documented Transactions India’s startup ecosystem has entered a new phase. Capital efficiency, brand authority, and long term positioning now matter more than rapid experimentation. In this environment, one shift has become increasingly visible: serious operators are securing strong, primary .IN domain names. Over the past few years, marketplace platforms such as DaaZ have facilitated several documented premium …

India’s digital economy in 2026 is stronger, faster, and more brand conscious than ever before. Startups are launching at record speed. AI companies are emerging across multiple cities. Ecommerce continues expanding into tier 2 and tier 3 markets. In this environment, a premium domain name is no longer just a website address. It is digital real estate, brand authority, and …

Over the past few weeks, we have published a series of articles on Our.in exploring how serious founders think about naming: • Why descriptive startup names age badly• The difference between a launch name and a legacy name• Why availability is the weakest reason to choose a name• How serious founders think about naming differently These pieces focus on principle. …

Why Founders Must Think Beyond Literal Names This article is part of our Naming and Branding Authority series exploring how strategic domain decisions shape long term company growth. In the early stage of a startup, founders often make one critical mistake. They choose names that are too specific. Too narrow.Too descriptive.Too literal. It feels safe. But it quietly limits growth. …

Looking for the best domain marketplace to buy or sell premium domains in 2026? The domain industry continues to thrive with over 368 million registered domains worldwide, creating unprecedented opportunities for entrepreneurs, investors, and businesses seeking the perfect web address. This comprehensive guide reveals the top 5 domain marketplaces of 2026, helping you choose the right platform for buying premium …

DaaZ’s new feature lets domain investors save 56% on marketplace fees – here’s how it works If you’re selling domains on marketplaces, you’re likely paying 9-15% in commission fees. For a $10,000 domain sale, that’s $900-$1,500 going to the platform. But what if you could cut that commission to just 4% – simply by sharing a link? DaaZ’s Universal Checkout …

Descriptive names feel responsible. They explain what the company does. They remove ambiguity. They help people understand the product without asking questions. For early stage founders, this feels like the safest possible choice. In the short term, it often works. In the long term, it quietly becomes a liability. Most descriptive names age badly not because they are wrong, but …

Most names are chosen for launch. Very few are chosen for legacy. This difference is subtle early on and painfully obvious later. Many founders do not realise they have chosen a launch name until they start feeling resistance from their own brand. By then, the name is everywhere and changing it feels risky. Serious founders understand that names serve different …

Availability feels like progress. A founder searches for a name, sees that it is available, and experiences relief. No negotiation. No delay. No complexity. The domain can be registered immediately and the company can move forward. This moment often feels like a win. In reality, it is usually the weakest reason to choose a name. Serious founders understand that availability …

Most founders think naming is a creativity problem. Serious founders understand it is a systems decision. The difference between a company that struggles to be taken seriously and one that compounds trust quietly often starts with the name. Not the logo. Not the pitch deck. Not even the product. The name. This article explains how experienced long term founders approach …