Tag Archives: brand strategy

Walk into a luxury car showroom and compare the experience to browsing a used car lot. The purpose may be the same buying a vehicle but the presentation is completely different. The same principle applies to domain names. Yet, many marketplaces continue to present every domain name in exactly the same way, whether it is worth $100 or $100,000. That …

No venture capitalist will ever say this out loud. They will not mention it in feedback.They will not include it in rejection emails.They will never put it on a due-diligence checklist. But your domain name is being judged long before your pitch deck is finished. Often before your first meeting even begins. For experienced investors, a domain name is not …