Tag Archives: domain strategy

Why Founders Must Think Beyond Literal Names This article is part of our Naming and Branding Authority series exploring how strategic domain decisions shape long term company growth. In the early stage of a startup, founders often make one critical mistake. They choose names that are too specific. Too narrow.Too descriptive.Too literal. It feels safe. But it quietly limits growth. …

I have advised founders on domain name decisions for nearly three decades. Across cycles, bubbles, crashes, and reinventions, one pattern has stayed stubbornly consistent. Founders do not regret moving fast.They regret locking themselves into weak identities. In the early days of a startup, everything feels expensive. Servers feel expensive. Hiring feels expensive. Marketing feels expensive. Legal and compliance feel painfully …

No venture capitalist will ever say this out loud. They will not mention it in feedback.They will not include it in rejection emails.They will never put it on a due-diligence checklist. But your domain name is being judged long before your pitch deck is finished. Often before your first meeting even begins. For experienced investors, a domain name is not …

2026 Perspective In 2026, choosing a domain name is no longer a small technical decision for Indian startups. The choice between .com and .in directly impacts trust, branding, customer perception, fundraising, and long term growth. This guide explains the real differences between .com and .in domains and helps Indian founders make an informed decision. What Is .COM and What Is …

India’s Insurance Industry & Domain Strategy: A Look at the Top 10 Insurance Companies India’s insurance sector is rapidly evolving, with a strong digital presence playing a key role in customer acquisition and brand trust. For domain investors, analyzing how top insurance companies use domain names can highlight investment opportunities and strategic gaps in the industry. Unlike global brands that …

India’s banking sector is one of the most dynamic and rapidly evolving industries, with a strong digital presence playing a key role in customer engagement, financial services, and online branding. For domain investors and the domaining industry, analysing the online presence of these banking giants can provide valuable insights into domain utilization, branding strategies, and potential investment opportunities. In this …

A tea brand Teabox founded by Kausshal Dugarr is a Bengaluru-based online premium has raised an undisclosed amount of funding. Premium Tea seller Teabox raised funds to expand business in India The NB ventures a Dubai based family office of Neelesh Bhatnagar invested in the funding round. The company’s current investor Accel Partners also participated in the round. Before this …