Tag Archives: global startup branding

After three decades of watching technology cycles repeat themselves, one pattern has stayed constant. Founders who build companies that last think about naming very differently from those who are just trying to launch. The difference shows up in the very first conversation. Casual founders ask one practical questionIs this name available Serious founders ask deeper ones Will this name still …

The honest answer is no.The experienced answer is more nuanced. After working with founders across multiple cycles of the internet economy from the early dot com era to SaaS to today’s AI wave one truth has stayed remarkably consistent. Your domain choice quietly shapes how seriously the world takes you long before your product speaks for itself. Why Dot Com …