Tag Archives: India startup ecosystem

Over the past few weeks, we have published a series of articles on Our.in exploring how serious founders think about naming: • Why descriptive startup names age badly• The difference between a launch name and a legacy name• Why availability is the weakest reason to choose a name• How serious founders think about naming differently These pieces focus on principle. …

For years, .COM was considered the default choice for startups worldwide. That assumption is rapidly changing. In 2026, a growing number of Indian startups are deliberately choosing .IN over .COM as their primary domain. This shift is not emotional or patriotic. It is practical, strategic, and driven by how modern businesses are built and scaled in India. .IN vs .COM …