Its our.in | India's Pride
In India, founders value clarity.If something works, we replicate it. That instinct has powered entire industries. But in 2026, that same instinct is quietly damaging one of the most important assets your startup will ever own: its name. Adding “AI” to your startup name feels logical.It feels safe.It feels descriptive.It feels modern. In reality, it is already a strategic mistake. …
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