Its our.in | India's Pride

If you are planning to build a serious brand for the Indian market, choosing the right domain is a critical early decision. As demand rises, so does one important question: Where can you buy premium .IN domains safely Buying domains is not just about finding a name. It is about secure payments, verified ownership, guaranteed transfer, and legal clarity. This …

As domain investors reassess portfolios for the next decade, one question is being asked more often than ever: Are .IN domains a good investment in 2026 and beyond The answer requires looking beyond short term sales data or isolated anecdotes. It requires understanding macro trends, supply mechanics, startup behavior, and long term digital adoption in India. This article provides a …

As India’s digital economy expands, one question keeps surfacing among founders, enterprises, investors, and even policymakers: Is the .IN domain safe The concern is understandable. Cybercrime headlines are frequent, phishing attacks are evolving, and opinion pieces often imply that certain domain extensions are inherently riskier than others. Unfortunately, much of this discussion is driven by assumptions rather than evidence. This …

In 2026, short .IN domains have moved far beyond being attractive web addresses. They are increasingly recognised as scarce, high value digital assets that combine branding power, operational efficiency, and long term relevance in India’s rapidly expanding digital economy. As competition for attention, trust, and memorability intensifies, founders, enterprises, and investors are converging on the same conclusion. Short domains are …

For years, .COM was considered the default choice for startups worldwide. That assumption is rapidly changing. In 2026, a growing number of Indian startups are deliberately choosing .IN over .COM as their primary domain. This shift is not emotional or patriotic. It is practical, strategic, and driven by how modern businesses are built and scaled in India. .IN vs .COM …

One of the most common questions Indian founders ask before choosing a domain is simple but critical. Will using a .IN domain negatively affect my fundraising or company valuation In 2026, the short answer is no.The longer and more useful answer lies in understanding how investors actually think. What Investors Really Evaluate Professional investors do not value companies based on …

For many years, the .IN domain was viewed purely as India’s country code. That perception is now outdated. In 2026, the more relevant question is not whether .IN is a country domain, but how it functions in a global digital economy. This article explains what .IN technically is, how it is used today, and why it has evolved into a …

The .IN domain is India’s digital identity on the global internet. Understanding who controls it and how it is governed is essential for startups enterprises policymakers and investors who rely on .IN for trust and growth. This article provides a clear end to end overview of who controls .IN, how decisions are made, and how India’s domain governance fits into …

The .IN domain extension reflects the story of India’s internet journey itself. From early academic networks in the late 1980s to a globally respected digital economy today, .IN has evolved from a technical identifier into a powerful national and commercial symbol. This article traces the complete history of the .IN domain from its origins to its role in today’s internet. …

As India accelerates toward becoming a multi trillion dollar digital economy, the .IN domain is no longer just a country code. In 2026, it has become a strategic business asset for Indian startups, MSMEs, enterprises, and global companies targeting the Indian market. This article explains what a .IN domain is, how it works, and why it plays a critical role …