Real Story: – A .IN domain name in use is a cool tool to discover quirky, interesting, sexy stuff for ones wardrobe or home or even just for gifting the lovedones. One can browse thousands of products from over 1200 online stores. Clearly a nice stores aggregation feature, a cool idea and also nicely executed to deliver a great product. 🙂 conceptualized in January 2011 by Smursh Media Pvt Ltd of Mumbai. has transformed over last 5 years to become a nice aggregator of all shopping stores at one place. has raised two rounds of funding so far. Let me join congratulate on their success and also wishing to see emerging as one of the unicorn orgs in India.


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