Tag Archives: domain selection

Most founders think naming is a creativity problem. Serious founders understand it is a systems decision. The difference between a company that struggles to be taken seriously and one that compounds trust quietly often starts with the name. Not the logo. Not the pitch deck. Not even the product. The name. This article explains how experienced long term founders approach …

I have advised founders on domain name decisions for nearly three decades. Across cycles, bubbles, crashes, and reinventions, one pattern has stayed stubbornly consistent. Founders do not regret moving fast.They regret locking themselves into weak identities. In the early days of a startup, everything feels expensive. Servers feel expensive. Hiring feels expensive. Marketing feels expensive. Legal and compliance feel painfully …