Tag Archives: scalable brands

Most founders think naming is a creativity problem. Serious founders understand it is a systems decision. The difference between a company that struggles to be taken seriously and one that compounds trust quietly often starts with the name. Not the logo. Not the pitch deck. Not even the product. The name. This article explains how experienced long term founders approach …

No venture capitalist will ever say this out loud. They will not mention it in feedback.They will not include it in rejection emails.They will never put it on a due-diligence checklist. But your domain name is being judged long before your pitch deck is finished. Often before your first meeting even begins. For experienced investors, a domain name is not …