The Economic Times using a .IN (#DotIN) name

The Economic Times start using a .IN name as an URL shortner (Shorter URL) , is now re-directing to

Domain ID:D10124941-AFIN
Domain Name:ECOTI.IN
Created On:28-Nov-2015 08:39:08 UTC
Last Updated On:22-Jun-2016 16:32:02 UTC

Expiration Date:28-Nov-2016 08:39:08 UTC
Registrant Organization:BCCL
Registrant Street1:I world Tower
Registrant Street2:Dlf Phase V
Registrant Street3:Opp Golf Course
Registrant City:Gurgaon
Registrant State/Province:Haryana
Registrant, a tripple premium name is getting re-directed to , as an URL shortner. is also with them possibly they may be using as a email server. ,, are getting re-directed to and also at the same time is getting used for email needs of India Times organisation. was purchased by India Times for an amount of 2000 USD (indeed a smart purchase and bought much lower than market price) few years before and getting used as an URL shortner to re-direct the traffic to

Looking at all this data, India times is using .IN as a URL shortner or re-directing the traffic from the .IN names ,also its important to note India times has started with a .com in 1996 and where as .IN is available for public use starting 2005. India times website traffic is built on .com name hence its no-brainer to re-direct the traffic from .IN to .Com name. India times has a nice domain branding strategy and acquired all possible .IN and .CO.IN combinations in a much proactive way , ignoring .IN is as good as loosing business.

Any new org starting in India now, it is hugely beneficial to brand themselves on .IN . .IN can only offers the real Indian identity and distinct their online business from millions of websites over Internet , no other domain extension can offer the Indian identity for an organisation. Branding experts must take this into consideration while identifying the right domain extension for their organisation or business website. Any new startups from India must reserve their .IN and if they have global ambitions it is important to acquire or plan to acquire the .Com name too. If the organisation is more focused on Pan India operations or its primary user base is from India then .IN domain extension is more apt as a primary domain name extension.


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