Platform.in is a domain lead generation platform of bringing the publishers and advertisers together onto the same platform. Platform.in enables domain owners to make money from domains natural traffic. Platform.in is clearly focused on Indian Advertisers, so its a great news for .IN domain owners. It’s the time for the premium .IN domain owners to monetize the traffic, it’s clearly different from the traditional monetization platforms although conceptually they look similar. I have already tried using Platform.in, its still a beta product. It may take few months to release the improved version for all. I would like to take this opportunity to bring an important aspect noticed related to .IN Domain Names usage to your attention.
Please look into the UsedMobiles.in , you can see almost all advertisers using .IN Domain Names.
Similar thing noticed for CoolHost.in too. Several hosting providers are using .IN domain name.