Why Founders Must Think Beyond Literal Names This article is part of our Naming and Branding Authority series exploring how strategic domain decisions shape long term company growth. In the early stage of a startup, founders often make one critical mistake. They choose names that are too specific. Too narrow.Too descriptive.Too literal. It feels safe. But it quietly limits growth. …
Read More »Tag Archives: premium domains
How Serious Founders Think About Naming Differently
Most founders think naming is a creativity problem. Serious founders understand it is a systems decision. The difference between a company that struggles to be taken seriously and one that compounds trust quietly often starts with the name. Not the logo. Not the pitch deck. Not even the product. The name. This article explains how experienced long term founders approach …
Read More »Why Cheap Domain Names Feel Safe Until Your Startup Grows
I have advised founders on domain name decisions for nearly three decades. Across cycles, bubbles, crashes, and reinventions, one pattern has stayed stubbornly consistent. Founders do not regret moving fast.They regret locking themselves into weak identities. In the early days of a startup, everything feels expensive. Servers feel expensive. Hiring feels expensive. Marketing feels expensive. Legal and compliance feel painfully …
Read More »Does an Indian AI Startup Really Need a Dot Com (.com) Domain
The honest answer is no.The experienced answer is more nuanced. After working with founders across multiple cycles of the internet economy from the early dot com era to SaaS to today’s AI wave one truth has stayed remarkably consistent. Your domain choice quietly shapes how seriously the world takes you long before your product speaks for itself. Why Dot Com …
Read More »AI.com Sold for $70 Million – Crypto.com Founder Announces Historic Domain Purchase and AI Agent Launch
AI.com has been sold for a reported $70 million, setting a new all-time record for a domain name sale. The acquisition, confirmed by Crypto.com founder Kris Marszalek, signals a major milestone for AI-focused digital assets and the growing importance of category-defining domain names.
Read More »Is it better to buy a domain from a registrar or a marketplace?
Buyers often ask a practical question when choosing where to buy a domain. Is it better to buy a domain from a registrar or a marketplace. The answer depends on the type of domain you want to buy. Registrars and marketplaces serve different purposes. Buying a domain from a registrar A registrar is best when you want to register a …
Read More »Can I negotiate the price of a domain name?
Many buyers ask a straightforward question before purchasing a domain. Can I negotiate the price of a domain name. The short answer is yes. In many cases, domain prices are negotiable, depending on how the seller has listed the domain. When domain prices can be negotiated You can usually negotiate the price if the domain is listed with a make …
Read More »What is buy now vs make an offer in domains?
Our.in – India’s #1 Knowledge Base for Domain Name Industry When buying a domain, buyers often see two options. Buy now and make an offer. Many first time buyers wonder what the difference is. Both options are common in domain marketplaces, but they work in very different ways. What does buy now mean Buy now means the seller has set …
Read More »Is buying a domain a one time purchase or recurring cost?
Our.in – India’s #1 Domain Name Industry Knowledge Base. Many buyers ask an important question before purchasing a domain. Is buying a domain a one time purchase or a recurring cost. The short answer is that buying a domain usually involves both a one time cost and a recurring cost. The one time cost If you buy a premium domain …
Read More »Can I buy a domain before my company is registered?
Many founders ask a practical question at the early stage of a business idea. Can I buy a domain before my company is registered. The short answer is yes. You do not need a registered company to buy a domain name. You can buy a domain as an individual Domain names are owned by individuals or organisations, not only companies. …
Read More »
Its our.in | India's Pride