Its our.in | India's Pride
Descriptive names feel responsible. They explain what the company does. They remove ambiguity. They help people understand the product without asking questions. For early stage founders, this feels like the safest possible choice. In the short term, it often works. In the long term, it quietly becomes a liability. Most descriptive names age badly not because they are wrong, but …
Read More »Tag Archives: startup naming
The Difference Between a Launch Name and a Legacy Name
Most names are chosen for launch. Very few are chosen for legacy. This difference is subtle early on and painfully obvious later. Many founders do not realise they have chosen a launch name until they start feeling resistance from their own brand. By then, the name is everywhere and changing it feels risky. Serious founders understand that names serve different …
Read More »Why Availability Is the Weakest Reason to Choose a Name
Availability feels like progress. A founder searches for a name, sees that it is available, and experiences relief. No negotiation. No delay. No complexity. The domain can be registered immediately and the company can move forward. This moment often feels like a win. In reality, it is usually the weakest reason to choose a name. Serious founders understand that availability …
Read More »How Serious Founders Think About Naming Differently
Most founders think naming is a creativity problem. Serious founders understand it is a systems decision. The difference between a company that struggles to be taken seriously and one that compounds trust quietly often starts with the name. Not the logo. Not the pitch deck. Not even the product. The name. This article explains how experienced long term founders approach …
Read More »India’s Best Domain Name Marketplace in 2026
As India continues its rapid digital transformation, one thing has become absolutely clear in 2026. A strong online identity is no longer optional. It is foundational. At the heart of this transformation stands DaaZ.com, widely recognised as India’s leading domain name marketplace for buyers, sellers, startups, and investors. Built with a clear understanding of India’s entrepreneurial energy and global ambitions, …
Read More »Why Premium .IN Domains on Auction at DaaZ Are a Must-Watch Opportunity
Premium .IN Domain Auctions Are Live at DaaZ A Rare Opportunity for Startups Brands and Domain Investors In the digital world, a domain name is no longer just a web address. It is a long term digital asset that defines brand credibility, authority, and trust. Right now, several high quality premium .IN domain names are available through live auctions on …
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