Its our.in | India's Pride
Over the past few weeks, we have published a series of articles on Our.in exploring how serious founders think about naming:
• Why descriptive startup names age badly
• The difference between a launch name and a legacy name
• Why availability is the weakest reason to choose a name
• How serious founders think about naming differently
These pieces focus on principle.
But principles become meaningful only when we see how they play out in the real world.
Across India’s financial and technology ecosystem, we are observing a consistent pattern:
Ambitious companies are securing premium .IN domain names early in their growth cycle – not after scale, not after valuation events, but during structured strategic planning.
• Clear.in was secured in January 2021 during platform expansion.
• Equal.in was secured on 12 March 2022 during growth phase scaling.
• Tyger.in was secured ahead of a major institutional transition in 2023.
Different sectors. Different stages. Same discipline.
Each case reinforces a core idea we discussed earlier on Our.in:
Digital identity is not cosmetic.
It is foundational infrastructure.
In high trust ecosystems such as fintech, compliance, financial services – clarity compounds credibility. A short, exact match .IN domain aligned with India centric operations creates contextual strength from day one.
If you are building for India, identity alignment matters.
For those interested in examining the documented case studies behind these patterns, we have compiled them here:
Tyger.in Case Study
Clear.in Case Study
Equal.in Case Study
These are not promotional stories. They are structural observations about how India’s strongest brands approach digital identity decisions.
As India’s startup ecosystem matures, the difference between a temporary name and a scalable brand becomes increasingly visible.
Naming is not a creative exercise.
It is strategic architecture.
And ownership precedes amplification.
