Over the past few weeks, we have published a series of articles on Our.in exploring how serious founders think about naming: • Why descriptive startup names age badly• The difference between a launch name and a legacy name• Why availability is the weakest reason to choose a name• How serious founders think about naming differently These pieces focus on principle. …

Why Founders Must Think Beyond Literal Names This article is part of our Naming and Branding Authority series exploring how strategic domain decisions shape long term company growth. In the early stage of a startup, founders often make one critical mistake. They choose names that are too specific. Too narrow.Too descriptive.Too literal. It feels safe. But it quietly limits growth. …

Descriptive names feel responsible. They explain what the company does. They remove ambiguity. They help people understand the product without asking questions. For early stage founders, this feels like the safest possible choice. In the short term, it often works. In the long term, it quietly becomes a liability. Most descriptive names age badly not because they are wrong, but …

Most names are chosen for launch. Very few are chosen for legacy. This difference is subtle early on and painfully obvious later. Many founders do not realise they have chosen a launch name until they start feeling resistance from their own brand. By then, the name is everywhere and changing it feels risky. Serious founders understand that names serve different …

Availability feels like progress. A founder searches for a name, sees that it is available, and experiences relief. No negotiation. No delay. No complexity. The domain can be registered immediately and the company can move forward. This moment often feels like a win. In reality, it is usually the weakest reason to choose a name. Serious founders understand that availability …

Most founders think naming is a creativity problem. Serious founders understand it is a systems decision. The difference between a company that struggles to be taken seriously and one that compounds trust quietly often starts with the name. Not the logo. Not the pitch deck. Not even the product. The name. This article explains how experienced long term founders approach …

Our.in – India’s #1 Knowledge Base for Domain Name Industry When buying a domain, buyers often see two options. Buy now and make an offer. Many first time buyers wonder what the difference is. Both options are common in domain marketplaces, but they work in very different ways. What does buy now mean Buy now means the seller has set …

Buyers often ask a very practical question before completing a purchase. How long does it take to receive a domain after payment. In most cases, domain delivery happens quickly, but the exact time depends on how the domain is transferred. Typical delivery timeframes After payment, domain delivery usually falls into one of these ranges. Same day delivery for internal account …

Many founders ask an important question before launching their startup. Is buying a premium domain worth it for a startup. For many startups, the answer is yes, especially when the domain supports branding, trust, and long term growth. Why startups consider premium domains A premium domain is usually short, memorable, and easy to trust. It helps startups look more credible …

Buyers often wonder why some domain names are priced much higher than others. The difference usually comes down to value, demand, and how useful the name is for a business. Domain names are digital assets. Just like physical property, some are more valuable because of location, visibility, and long term potential. Brand value and memorability Short, clear, and easy to …